How to increase product adoption in your team
I love discovering new tools. Finding the right tool is like finding a unicorn. However, that feeling can quickly fade when you realize that the tool isn’t for you.
The product must work for all members of your team, including the team next to you, the team across the hall, and so on.
You get the idea. It’s difficult to imagine everyone being as happy as you were at beginning.
You want your team to love a new tool. It’s possible to get your team to adopt the tool if you play your cards well.
What is product adoption?
Product adoption refers to the process by which users are made aware of a tool and determine its value before incorporating it into their daily work routine. It is typically broken down into four stages:
Product adoption is often seen from the perspective that it involves creating and selling tools. This article will look at product adoption from the other perspective. We’ll evaluate product options and work with your team to implement and embrace a suitable one.
Why is product adoption important
It’s obvious why user adoption is so important for product development: high retention = revenue. It’s not a straight line from the user perspective.
The bottom line is of paramount importance. The bottom line is that switching to a new tool will increase productivity and result in higher output and lower levels of churn.
Personal happiness is what I consider success. You win if the product improves the satisfaction of a team member or removes frustration from their job or tasks.
5 steps to increase product acceptance
You want to make the transition to a new tool easier for everyone? These 5 steps will make product adoption easier and help your team achieve success.
Include inclusion in your product adoption plan
Before you start to research, plan your strategy.
To choose a product, do market research and test it.
Plan for the onboarding of your team
Your success (and failures!) can be measured
1. Include inclusion in your product adoption plan
If you are in charge, you can simply choose the tool you want and announce the big switch Monday. We all know this won’t work.
I have spent years creating websites and realized that the journey to get there is more important than the final result. This is true for adopting a new tool together with your team: Inclusion matters.
Let’s take a look at some ways you can make sure the right people are seated at the table.
Identify your stakeholders
The first step is to decide who should have the right to choose and implement a new tool. You might choose to involve smaller groups or create different levels of involvement.
Who and when should you include? These questions can help you decide:
How long do they have to take part?
Will they be vocal in their support for the change?
Will they use it often or less frequently?
Do they have a unique view of product needs?
Are they a leader in the team that can influence others’ opinions?
Are they able to make changes?
Are they able to adapt quickly to new technology
Are they able to influence decisions?
Find different ways to involve people in this process
Once you have compiled a list of people, decide when and how to include each group.
Although every team is unique, here are some options that you might want to consider.
Survey: Send a survey out to large groups of users in order to get feedback on product requirements, frustrations and ideas.
User testing: Test the tool with at least 5-8 people to see how they use it. Note what features they don’t like and where they get frustrated.
Focus groups and interviews with stakeholders: Talk to individuals, teams and departments about how the tool interacts with them. This is a great way to identify and document your challenges.