8 Essential Elements to Enhance your MSP Marketing Program
MSPs must increase their marketing efforts to convert leads as end-user demand for managed service services increases. These are some simple tips to help you optimize your marketing program and increase revenue. Hybrid workplaces have made managed service providers a common and even essential part for most business operations. Nearly half of small and medium-sized businesses (SMBs), currently use managed IT services providers (MSP), while 35% are considering it according to CompTIA’s 2021 SMB tracker. It’s easy to see how. Leveraging managed services can reduce IT costs up to 45%, and increase operational efficiency up to 65%.
However, as managed services demand increases, the market for service providers has become crowded and there is fierce competition. MSPs are focusing on optimizing their marketing programs to generate and convert leads. This is how they differentiate themselves. These are some simple tips to help you create or optimize your MSP marketing campaign and land more accounts.
1. It all starts with digital marketing
Your digital presence includes everything from your website to social media to search results. You want to reach buyers where they are, so you need a strong digital presence that allows them to find out more about your company and services.
Contact Us: First, ensure that your company contact information online. Even if your company doesn’t have a website, you should provide a way for people online to reach you. You can claim your business profile page on Google or Bing, which includes contact details, services and other information about you company.
Paid Search: Paid ads can help you increase your digital presence if you have the budget. These ads will place your business at the top search results. These things are easy to do, but can make a huge difference. MSPs can do many things for free, such as creating websites and social profiles, that don’t require a lot of marketing knowledge.
2. Websites and landing pages are essential
B2B buyers typically visit seven websites before making a purchase decision. Your website’s content is crucial to attracting and keeping customers’ attention. Your website is your online storefront. It’s essential that you have a presence there to show off not only your company but also the solutions you offer.
Landing Pages: In addition to your main website, landing pages–single-purpose pages used mainly to collect leads–are an important component of your web presence. Landing pages can be a great way for prospects to receive valuable content and targeted information in order to get contact information.
If you write an article on cybersecurity in hybrid workplaces, you could create a landing page asking users to enter their contact details to view the article. These pages can turn your website into an automated lead generation tool. They allow you to track prospects and learn about their pain points, so you can tailor your sales pitch to their needs.
3. Email is not dead
Email remains one of the most cost-effective and effective ways to communicate your current and prospective customers and buyers. A nurtured email program is 20% more likely than leads to purchase.
Add a CTA to your email: A call to action (CTA) can make your emails more effective. These offer your readers something to do (such as download a piece or request a call) and allow you to get more engagement (like clicks, replies, and clicks) than static emails. They should not exceed a few words in length and should be hyperlinked. CTAs should inform the reader what to expect when they click on the link. To get your readers to continue learning about your services, you can use words like’read more’,’schedule an appointment’ or other similar messages.
4. Increase visibility on social media
Social media is important because it allows you to reach your target audience in your local area and it helps potential customers understand your brand and connect with it. Pictures and videos are more effective than plain text posts when it comes to being viewed.
Video Content: In 2020, 93% of brands gained a new customer through social media videos. If you can add a video into a blog post, it will perform better than a regular post and increase your chances of conversion.
Hashtags: Take a look at the most popular content and create your content around #cybersecurity hashtags. Incorporating hashtags in posts can increase your visibility and reach, which will help grow your audience. This will in turn elevate your social profile in search engine results and newsfeeds.
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